Once again this year, CGA and its members across the country are celebrating April as National Safe Digging Month (NSDM). Using
CGA’s 2017 Communications Plan templates and campaign overviews, damage prevention ad-vocates will be earning local media coverage, securing gubernatorial and local proclamations
of April as Safe Digging Month, hosting or par-ticipating in community events, communicating with internal stakeholders about the importance of calling 811 before digging and reminding their customers through bill inserts and social media that safe digging is always a priority.
“the 811 Hot Air Balloon proved that safety’s in the air this April by launching NSDM at three major sporting events”
One of the new tools in CGA’s 2017 NSDM toolkit is an animated infographic that members have been sharing widely on social media. Based on data collected annually from U.S. home-owners, the infographic tells a story about how 44% of those who plan to dig in their yards this year will not call 811 before breaking ground on projects like planting trees and shrubs, installing fences and mailboxes, or building patios and decks.
But the real splash that 811 is making this NSDM is up above, not down below. The 811 Hot Air Balloon launched in California on April 1 and will be traveling across the country this digging season to remind everyone about the importance of calling 811 before breaking ground, finally landing on the east coast on 8/11 Day. CGA members still interested in booking the 811 Hot Air Balloon for a local digging season appearance can visit the balloon toolkit on commongroundalliance.com.
Starting with the Oakland A’s game the morning of April 1 and then traveling to the Sacramento Republic game that same afternoon, followed by an all-weekend appearance at the Grand Prix of Long Beach, the 811 Hot Air Balloon proved that safety’s in the air this April by launching NSDM at three major sporting events.
For a complete accounting of CGA members’ NSDM activities, check out the next edition of Damage Prevention Professional.