JULIE Nets Win with Chicago Wolves
IMAGINE IF the idea of Calling 811 Before You Dig was engrained in the minds of the next generation of excavators from an early age. This is a concept JULIE, Inc. (JULIE), Illinois’ One Call System, looks to develop through strategic partnerships and outreach efforts.
JULIE found the perfect partner to help them reach children and their families with The Chicago Wolves, a professional hockey team in the American Hockey League which plays home games in Rosemont, Illinois.
For the past eight years, JULIE has been a proud presenter of The Chicago Wolves’ “Read to Succeed” community initiative. The Chicago Wolves began this successful educational program more than two decades ago with the goal of encouraging students to make reading a fun and rewarding part of life. With a little encouragement, children learn to see the fun in picking up a book. They also learn about safety and damage prevention through interaction with the Call Before You Dig message.
“The Wolves are incredibly blessed to have a like-minded partner in JULIE who invests in the education of our youth,” said Greg Sprott, Senior Director of Partnerships with The Chicago Wolves. “The success of the program speaks to the effort and dedication of our staff, our players, and our partners all working together with a common goal.”
The “Read to Succeed” program targets students in kindergarten through eighth grade. Students are inspired to excel at existing or new reading programs at school and receive a reward for their efforts. The Chicago Wolves supply posters and free reading logs to help support these reading programs. Students who complete their reading programs receive a certificate for a complimentary ticket to a Chicago Wolves home game. Players from the team visit schools and libraries to promote the program and speak about the important role education plays in their lives as professional athletes.
Through this unique partnership, JULIE spreads their brand message to more than 100,000 students and their families annually. JULIE receives a logo presence on all program materials which include bookmarks, goal charts, posters, and take-home materials to process the complimentary Chicago Wolves’ ticket. The program also allows JULIE to leverage Wolves’ social media followers with posts and pictures of player appearances.
“This is a partnership we have seen continue to grow and expand over the last eight years,” said Barb Owen, Public Relations Manager for JULIE. “Reading is such an important fundamental skill that will help students excel in school and life, which is why we are happy to be a part of the program. The program also offers a fun platform for promoting our message about safe digging.”
JULIE is recognized as an official educational partner of the Wolves and receives exposure on the Wolves jumbotron and 360 LED Ribbon during school day games. An educational workbook produced by the Chicago Wolves has math related content with Wolves Jersey numbers for students to solve, (HINT: 8-1-1 is the answer!).
Kevin Chmura is the Director of Public Relations for JULIE, Inc. Kevin is a member of the CGA’s Educational Programs and Marketing Committee and One Call of America’s Mark-it! Madness Committee. Visit illinois1call.com or contact him at email@example.com.