DIG SAFE SYSTEM INC., the Call Before You Dig center for Massachusetts, Maine, New Hampshire, Rhode Island and Vermont, is excited to announce a new addition to their extensive media campaign to get the word out about 811 and its free safety service to prevent damage to underground utilities.
A new sign at NH Motor Speedway is on display from April to October in 2019, which is the span of the excavation season in New England.
It is a massive 20’ by 60’ billboard that faces the exterior of the track, welcoming over 500,000 visitors this season.
According to NASCAR research, two out of every three NASCAR fans are homeowners, which is Dig Safe’s primary target audience.
New Hampshire Motor Speedway, New England’s largest sports and entertainment facility, is home to NASCAR Foxwood Casino 301 on July 21, 2019, and 200 other popular events throughout the year.
Lisa Powers is a public relations representative with Dig Safe System, Inc. She can be reached at firstname.lastname@example.org.