The Common Ground Alliance (CGA) is gearing up for 2017! CGA released its
seventh consecutive Communications Plan and Calendar via webinar in December
to guide stakeholders in their efforts to promote the 811 message and other
damage prevention practices.
The 2017 Communications Plan features a calendar with daily, weekly and
monthly tasks, as well as artwork files, template news releases, contributed articles,
social media posts and email blasts. The plan includes new case studies
from successful stakeholder campaigns in 2016, as well as returning favorites.
CGA’s Communications Plan is a living document hosted on the CGA website
Throughout 2016, new toolkits were added to support campaigns, including
811 horseracing efforts and the Indianapolis 500.
The 2017 Plan features new case studies of outstanding member efforts from 2016, which include Kentucky 811’s partnership with a local broadcast TV station centering around an 811 weather garden, a refreshed case study on 811 tank painting opportunities, and more.
Make sure to check out the new 2017 Communications Plan and begin planning your safe digging outreach now!