FOR THE NINTH consecutive year, CGA has released its 811 Communications Plan and Calendar to help members in any industry promote the importance of the national call-before-you-dig number and related damage prevention educational campaigns.
From case studies that can help you recreate fellow members’ successful campaigns, to attention-grabbing infographics, templated media materials, sample social media messages, CGA’s Graphic Standards Guide and more, the 2019 811 Communications Plan makes it easier than ever to inspire your creative educational efforts this year.
CGA members’ dedication to sharing the important call-before-you-dig and damage prevention message has been critical in moving the organization toward its goal of zero damages. Despite CGA having no national advertising budget, the cost of the media exposure earned in 2018, if it were sold as advertising space, would top $5.5 million. Last year also continued a 10- year streak of topping the previous year’s Call811.com traffic figure; 2018 was once again the most successful year in the history of Call811.com, with visits up 23 percent versus the year prior.
How to use the Plan
The 2019 811 Communications Plan and Calendar contain a wealth of resources to help you plan your National Safe Digging Month (NSDM) and 8/11 Day outreach, in addition to case studies, media materials and how-to information that can be used year-round to educate a range of audiences about 811.
You can find the new 2019 Communications Plan and Calendar by selecting “Toolkits” under the “Tools & Resources” navigation on CommonGroundAlliance.com. On the 811 Communications Plan directory page, you can download the full Plan and Calendar to review the complete suite of tools – or you can download sections of the Plan most relevant to you, whether that’s NSDM case studies, 8/11 Day media materials or the Governor’s Proclamation Toolkit.
Make sure that you download and read the 811 Graphic Standards Guide if you plan to use the 811 logo in any of your marketing materials this year.
New Additions in 2019
New to this year’s plan is a revamped suite of social media messages for use throughout the year, colorful and informative infographics, a new toolkit to help members communicate through natural disasters – and there is plenty more to come throughout 2019!
The 811 Communications Plan is a living document, which CGA regularly adds to and updates throughout the year, so be sure to check often for new content. Equally important is remembering to sunset outdated content; be sure that you are using CGA’s most up-to-date infographics, for example.
Best of luck with your 2019 campaigns!