“The findings of a recent homeowners survey of Illinois
residents showed that baseball was among the most popular sports to watch, listen to and follow for our target audience, so we teamed up with the CornBelters on a unique promotion,” said Barb Owen, JULIE’s Public Relations Manager.
Since JULIE was already partnering with the Frontier League team and sponsoring the “Call to the Bullpen” during each game, the not-for-profit organization decided to promote their safety message and target the one place where every fan would see the 811 logo and never miss any of the action – on the CornBelters players’ jerseys.
The fun did not end after the last pitch. After the team won the game,
the CornBelters’ players signed their jerseys while fans placed bids during
an auction process. All proceeds benefited a local little league baseball
organization.
Kevin Chmura is the Director of Public Relations at JULIE, Inc.
He has more than 25 years of award-winning experience in local, state and national outreach and education campaigns, and is a member of the OCOA’s Mark-It Madness and CGA’s Education
Committees. Kevin can be reached at chmura@illinois1call.com.