AVAILABLE NOW: CGA’s first-ever White Paper on Effective Excavator Outreach


Common Ground Alliance (CGA) has drawn on its wealth of data to publish its first-ever White Paper: Data-Informed Insights and Recommendations for More Effective Excavator Outreach.

CGA members can access the White Paper now at www.CommonGroundAlliance.com/WhitePaper. This new resource combines findings from the 2017 DIRT Report, annual public awareness study, an online survey of excavators and two excavator focus groups to provide unique insights into how damage prevention advocates can better partner with one of the most critical stakeholder groups in the safety process – excavators.

The White Paper is structured around four key takeaways that emerged when CGA took a holistic look at our range of data sources. These takeaways can guide members as they develop strategies, budgets, media mixes and even messaging for outreach to excavators.

CGA encourages you to access the member-exclusive White Paper today for data-supported recommendations on how we can best share the responsibility of damage prevention alongside excavators. We’d also like to thank our excavator partners who participated in our research and consulted on the development of this White Paper.

For more, go to www.CommonGroundAlliance.com.

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