For a fourth time, the national call-before-you-dig number has once again made history as “Call 811” rode to another Preakness Stakes victory with jockey Tyler Gaffalione aboard War of Will at the 144th running on May 18! On the heels of 811’s sponsorship of jockey Florent Geroux in the Kentucky Derby, 811 benefitted from national TV exposure twice in the month of May.
Between the Derby and the Preakness combined, an estimated 25 million Americans were exposed to the “Call 811” branding via NBC’s national TV coverage. The nearly three full minutes of coverage that included the “Call 811” logo would have cost $1.45 million if purchased as advertising.
Please join CGA in thanking USA North 811 and the following group of CGA member-sponsors who made it possible for the national call-before-you-dig number to appear on Florent Geroux in the Derby and Tyler Gaffalione in the Preakness Stakes:
• Winner’s Circle: Atmos Energy and Pennsylvania 811
• Place: Alabama 811, Dig Safely New York, Magellan Midstream Partners and One Call Concepts, Inc.
• Show: CPN Pipeline, JULIE, Inc., OKIE 811, Shell Pipeline Company LP and Virginia 811
• Exacta: A vista U tilities, D ig S afe S ystem, I nc., K ansas 8 11, Missouri One Call System, Sunshine 811, Texas 811, UGI Utilities, Washington 811 and West Virginia 811
Thank you for helping CGA make 811 history at a time of year when reminding the public to dig safely is so critical.